visx press
September 2003 News - VISX CustomVue in the News
As most of you are aware, VISX has been conducting a national public relations campaign in support of the recent FDA approval of the CustomVue procedure. Many of you may have seen media coverage of the procedure in the newspaper or on the evening news in your community.
We are delighted to report that through our CustomVue public relations initiative, 139 million people in the United States have seen this story through television news programs, daily newspapers or news websites.
HIGHLIGHTS: CustomVue Public Relations Campaign
- 93 million broadcast impressions to date (includes television and radio)
- 20 million print impressions (based on daily circulation of various newspapers in which the CustomVue story has appeared)
- CustomVue has appeared on 166 internet news sites totaling 26 million website visits
- The CustomVue story has garnered coverage in all 50 U.S. States as well as Guam, Malaysia, Puerto Rico, U.S. Virgin Islands and Canada.
The national VISX CustomVue PR campaign has been the most successful public relations campaign in the history of the laser vision correction industry, as measured by media impressions and market coverage.
We encourage you to capitalize on the increased awareness and visibility created by the recent wave of CustomVue publicity. Further, we hope you will initiate or continue to conduct proactive media relations efforts within your local markets. We are prepared to support you with media materials, coaching or anything else you may need.
Personalbestvision.com, the consumer education website developed by VISX has helped thousands of individuals understand the many benefits of the CustomVue procedure. This website has received a steady flow of traffic since its launch in May 2003. A key feature of the site allows potential patients to locate a CustomVue certified surgeon in their area.
