LASIK for Baby Boomers
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LASIK might be popular among high class athletes, glamorous Hollywood starlets, young and growingly successful professionals-but baby boomers? Absolutely, say some market watchdogs with a keen eye on the Laser Eye Surgery industry. As more and more baby boomers reach a certain age, they're no longer caring for children, they're embracing their youth and vibrance, and most importantly, they've achieved a financial freedom that gives them the independence to explore things that were a hopeless luxury several years ago.
That is not to say that LASIK is only priced for the well-to-do. On the contrary, many baby boomers, who've achieved their current financial independence did so by being frugal and selective on what to spend their precious funds on. Until recently, LASIK was just a little too pricey for the masses. Not so anymore, say the baby boomers. As a result of free market competition and mass production of some of the technology used in this remarkable vision-correcting surgery, prices have dropped, resulting in masses of older adults coming to correct their eyes.
Perhaps most important, every LASIK surgery is catered to the eye of the patient, so the surgery one baby boomer gets might not be the same one another. For example, there are different procedures for near sightedness, far sightedness, dry eyes, or surgeries for eyes with different severities of vision loss.
The end result of this movement is, in turn, the best marketing possible for the LASIK Vision Correction Centers: word of mouth! For every baby boomer that tells their friends about their amazing results, 10 more come in to get results of their own! This frees up valuable resources to let this population get out there and really enjoy life to it's fullest. After all, they've earned it.