Destroy Your Glasses!
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A LASIK Eye Surgeon group in Washington DC recently held an exciting new event that spurred thousands of local residents to participate. The "Destroy Your Glasses" event invited people to come up with the most creative ways of destroying their eye glasses. The methods were to be videotaped and sent in to the LASIK surgery center.
It was the "everybody wins" prize plan that had people destroying in droves. The best and most creative glasses destruction would win a free LASIK vision correction surgery. However, all entrants, no matter how uncreative or unrealistic the video, would get $1000 off a LASIK vision correction procedure. That's approximately 50% off the surgery. In an economy where elective surgeries are often pushed to the side in favor of more crucial financial needs, this contest was the chance for many people to finally get the LASIK eye surgery they'd been wanting for years.
The "Destroy Your Glasses" contest will ultimately be judged by the public. All videos are uploaded through a video-sharing website with links to the LASIK Surgeon's website. People can cast their vote for the most creative glasses destruction, allowing that lucky person to win a free LASIK surgery!